Privacy Policy
Last updated: June 2026
1. Who we are
Ubivis IoT Otimização Industrial ("Ubivis") is an industrial technology company headquartered in Curitiba, Brazil, with an office in East Lansing, Michigan, USA. We are the data controller for personal data collected on this website (ubivis.ai).
For data-protection matters, contact us in writing at the address in Section 10 below.
2. What data we collect on this website
We collect data in the following ways:
- Contact form: name, email, company, job title and message — provided voluntarily.
- Analytics cookies (Google Analytics): anonymized IP address, pages visited, session duration, traffic source.
- CRM cookies (HubSpot): visitor identifier, pages visited, form submissions.
- Functional cookie (
lang): language preference — does not require consent. - Connection and access logs (Cloudflare): IP address, date and time, requested pages and user-agent — automatically recorded by our hosting and protection infrastructure (CDN/edge) to deliver the site securely and reliably. These do not rely on cookies or consent.
3. How we use your data
| Purpose | Legal basis |
|---|---|
| Respond to contact form submissions and manage business relationships | Legitimate interest / Contract performance |
| Measure website performance and improve content (Google Analytics) | Consent |
| Track marketing interactions and lead nurturing (HubSpot) | Consent |
| Save language preference | Legitimate interest — strictly functional cookie |
| Operate the site securely and reliably, and prevent abuse (Cloudflare) | Legitimate interest / necessary to provide the service |
4. Cookies we use
| Cookie | Provider | Type | Duration |
|---|---|---|---|
lang |
Ubivis | Functional | 1 year |
cookie_consent |
Ubivis | Functional | 1 year |
_ga, _gid |
Google Analytics | Analytics | 2 years / 24 h |
hubspotutk, __hstc, __hssc |
HubSpot | Marketing / CRM | 13 months / 2 years / 30 min |
You can withdraw consent at any time by clearing your browser cookies or, the next time the cookie notice appears, by clicking "Decline optional" or "Customize preferences" to choose category by category (analytics and marketing).
Google Tag Manager is a tag manager we use to load and organize the Google Analytics tag. The Tag Manager container sets no cookies of its own and is loaded only after you consent to the analytics category. We also use Google Consent Mode v2, which signals your consent state to Google before any measurement takes place.
5. Data sharing
We do not sell your data. We share information only with:
- Google LLC — Google Analytics (audience measurement) and Google Tag Manager (tag management); US servers, adequacy via EU Standard Contractual Clauses.
- HubSpot Inc. — CRM and marketing automation platform (US servers; adequacy via DPA).
- Cloudflare, Inc. — hosting, CDN and edge-protection infrastructure (US servers and global network; adequacy via DPA and Standard Contractual Clauses). Processes connection logs, including the IP address, as a processor.
6. Your rights
Depending on your location, you may have the following rights regarding your personal data:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
To exercise your rights, contact us in writing at the address in Section 10 below.
7. Data retention
Contact form data is retained while there is an active business relationship and for up to 5 years after the last contact. Analytics data follows Google Analytics' retention policy (default: 14 months). You may request deletion at any time.
8. Security
All communications use HTTPS, with Cloudflare edge protection (DDoS mitigation and web application firewall). Access to data is restricted to authorized personnel. Third-party platforms (Google, HubSpot, Cloudflare) operate with ISO 27001 and SOC 2 security certifications.
9. Changes to this policy
We may update this policy periodically. Material changes will be communicated on this page with a revised update date.
10. Contact
Ubivis IoT Otimização Industrial
325 E Grand River Avenue, Suite 300 — East Lansing, MI 48823