# The Ubivis story, with the CEO

> A conversation with Paulo Henrique Garcia de Souza about his background, the early projects, and the market need that brought Ubivis into being. He explains how the company reached Industry 4.0 through practice, one project at a time.

Source: https://ubivis.ai/en-us/academy/intro-to-industry-4-0/the-ubivis-story/

Introduction to Industry 4.0 · Module 01: Industry 4.0 · Videocast · Paulo Henrique Garcia de Souza, CEO of Ubivis

A conversation with Paulo Henrique Garcia de Souza about his background, the early projects, and the market need that brought Ubivis into being. He explains how the company reached Industry 4.0 through practice, one project at a time.

## In this lesson

- The training and the career hurdles that came before the company
- Which shop-floor problem gave rise to Ubivis
- How digitalization, data, and artificial intelligence entered the product

## Material for this lesson

[**Module 01 workbook: Industry 4.0** PDF in Portuguese, made to read and print.](https://ubivis.ai/assets/apostilas/introducao-industria-4-0-modulo-01.pdf) [**See the full course** 3 modules · 14 lessons](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/)

[What Industry 4.0 is](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/what-is-industry-4-0/) [The industry of the future](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/the-industry-of-the-future/)

## Lessons

[Introduction: why going digital changes the bottom line 6 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/introduction/) [What Industry 4.0 is 6 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/what-is-industry-4-0/) [The Ubivis story, with the CEO 9 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/the-ubivis-story/) [The industry of the future 8 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/the-industry-of-the-future/) [How to reach the fourth industrial revolution 7 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/reaching-the-fourth-revolution/)

[How to digitize a process: sensors or actuators? 9 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/how-to-digitize-a-process/) [What is the difference between digital and analog signals? 8 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/digital-and-analog-signals/) [The Internet of Things 7 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/internet-of-things/) [IIoT vs. IoT 6 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/iiot-and-iot/) [Business case: Ub-IoT across 20 plants with SENAI 5 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/business-case-senai/)

[The OSI layers 7 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/osi-layers/) [Communication protocols 6 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/communication-protocols/) [Protocols on the shop floor 8 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/protocols-on-the-shop-floor/) [Business case: communication hurdles on the shop floor 7 min](https://ubivis.ai/en-us/academy/intro-to-industry-4-0/business-case-connectivity/)